About this Webinar

Avoid the #1 innovation risk: building something no one needs.

Every day, promising ideas fail — not because they’re bad, but because they weren’t tested early enough. In this fast-paced, hands-on session, you’ll learn how to turn ideas into real-world experiments that validate demand before you build.

Discover how to build distribution before building the product, so you can test, grow, and scale with confidence. You’ll also get practical tipps to leverage AI (LLMs) to accelerate validation.

Whether you’re a startup founder, product manager, or innovator inside a large company, you’ll walk away with proven tools to test your idea before investing time, money, or energy building the wrong thing.

Because the best way to predict success is by building your market — not just your product.