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  • Writer's pictureMichael Laussegger

So is Venture Thinking a process after all?

Updated: Apr 6




Thank you for asking! Even though this looks like a linear process, it is not. Building a new venture never follows a linear process. Venture Thinking is an attitude and stance that unfolds around a process. It is driven by the urge to make an impact. No process can achieve that if it's not intrinsic to the people involved. However, we do believe that humans are natural venture builders. We all have it within us. We might need to dig deep after 100 years of Taylorist-industrial thinking. It mis-shaped our educations systems, our social values and personal aspirations.


Venture Thinking is inside all of us though and its not a process.

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